Lecarra Steering Wheels

Problem: Lecarra is a manufacturer of steering wheels for ...well... everything that has steering wheels. They have wheels for boats and late model vehicles, but their main thrust is the hot custom street rod market. Lecarra needed a new design for their catalogue. They were growing by leaps and bounds ans had no marketing material to showcase their ever evolving product.

Solution: We had the idea that we start a new look for the company with a redesign of the catalogue. These were to be sent out with shipments and given out at trade shows. We would followed quickly with magazine advertisements and decals.

Results: The response has been over whelming. Lecarras sales are up and their wheels are a staple on Boyd Cottingtons hot rods as well as custom handle bar work for the American Chopper Shelby Bike in Discovery.